{"id":438,"date":"2025-02-19T10:00:00","date_gmt":"2025-02-19T11:00:00","guid":{"rendered":"http:\/\/www.phithuongbatphu.com\/?p=438"},"modified":"2025-04-16T01:23:59","modified_gmt":"2025-04-16T01:23:59","slug":"new-zealand-tourism-slogan-slammed-for-sounding-like-were-in-a-clearance-bin","status":"publish","type":"post","link":"http:\/\/www.phithuongbatphu.com\/index.php\/2025\/02\/19\/new-zealand-tourism-slogan-slammed-for-sounding-like-were-in-a-clearance-bin\/","title":{"rendered":"New Zealand tourism slogan slammed for sounding like \u2018we\u2019re in a clearance bin\u2019"},"content":{"rendered":"
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New Zealand’s latest attempt to grow tourism has been met with mixed reviews (Picture: Getty Images)<\/figcaption><\/figure>\n

New Zealand’s<\/a> latest tourism<\/a> campaign has not achieved the effect it was hoping for.<\/p>\n

Instead, the new tagline, ‘Everyone must go!’ has caused controversy, with many describing it as ‘tone-deaf’ at a time of record emigration and unemployment rates in New Zealand.<\/p>\n

The marketing ploy launched last weekend on social media<\/a> and radio<\/a> and was designed to encourageAustralians<\/a> – the country’s biggest tourism market – to visit.<\/p>\n

But the advert, which cost $500,000 (\u00a3226,494), has drawn backlash. Critics, including Labour MP Cushla Tangaere-Manuel, have questioned the slogan’s quality and cost.<\/p>\n

RNZ, New Zealand’s public media service, shared the campaign on their socials, reporting that residents have been mocking the slogan.<\/p>\n

‘Everyone must go? They are going, leaving in droves because they have no work or prospects left here,’ one person commented, while another questioned: ‘How much for that branding?’<\/p>\n

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The advert cost the equivalent of \u00a3226,494 (Picture: NZ Tourism)<\/figcaption><\/figure>\n

Others said they were embarrassed by the advert, while further commenters suggested it was ‘trying to fill the vacancies made by record Kiwis that left.’<\/p>\n

Green Party tourism spokesperson Celia Wade-Brown told RNZ: ‘I think ‘Everyone Must Go’ might refer to the need for toilets in some of our high-tourist spots. I mean, the queues are ridiculous’<\/p>\n

Cushla Tangaere-Manuel, Labour’s tourism spokesperson agreed that it ‘makes New Zealand sound like we’re in a clearance bin at a sale.’<\/p>\n

Tangaere-Manuel referred to the ‘many cuts’ taking place across the country, and stated: ‘The irony of that messaging is, that’s how Aotearoa New Zealanders are feeling right now.’ Aotearoa is the M\u0101ori name for New Zealand.<\/p>\n

However, government officials have been defending the advert.<\/p>\n

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@rnzsocial<\/a> <\/p>\n

The government has unveiled its new $500,000 ‘Everyone Must Go’ tourism campaign aimed at enticing Australians to pop over the ditch for a visit, but not everyone is convinced the slogan hit the mark.<\/p>\n

\u266c original sound – RNZ – RNZ<\/a> <\/section>\n<\/blockquote>\n<\/div>\n<\/figure>\n

In a news release, Tourism Minister Louise Upston said: ‘What this Tourism New Zealand campaign says to our Aussie mates is that we\u2019re open for business, there are some great deals on, and we\u2019d love to see you soon.’<\/p>\n

Prime Minister Christopher Luxon said he ‘[knows] there’s lots of chat about whether everyone loves the slogan or not.’ But ‘the fact that we’re talking about it is a good thing.’<\/p>\n

The campaign comes at a time of mounting job cuts, high cost of living<\/a>, and mass relocation.<\/p>\n

New Zealand\u2019s economy has been struggling in recent years, falling into a technical recession in the third quarter of 2024. <\/p>\n

HSBC described the country as \u2018suffering the biggest hit in the world in 2024\u2019 as interest rates and inflation strained the country\u2019s economy.<\/p>\n

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People have been joking the advert sounds like a ‘clearance sale’ (Picture: Getty Images)<\/figcaption><\/figure>\n

Recent data released by Statistics New Zealand<\/a> revealed that 127,800 people left the country in the 12 months through November. This was a 28% rise compared to last year. <\/p>\n

These figures also mark the highest number of people leaving the Pacific nation in an annual period at any point in history.<\/p>\n

Last year, over 3.3 million tourists visited New Zealand<\/a> – a 12% increase from 2023. Out of these travellers, 1.2 million were from Australia.<\/a><\/p>\n

In January, New Zealand announced they would relax visa rules to allow digital nomads to work remotely for a foreign employer, in the hope of boosting visitor spending.<\/p>\n","protected":false},"excerpt":{"rendered":"

New Zealand’s latest attempt to grow tourism has been met […]<\/p>\n","protected":false},"author":1,"featured_media":440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cost-of-living"],"_links":{"self":[{"href":"http:\/\/www.phithuongbatphu.com\/index.php\/wp-json\/wp\/v2\/posts\/438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.phithuongbatphu.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.phithuongbatphu.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.phithuongbatphu.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.phithuongbatphu.com\/index.php\/wp-json\/wp\/v2\/comments?post=438"}],"version-history":[{"count":3,"href":"http:\/\/www.phithuongbatphu.com\/index.php\/wp-json\/wp\/v2\/posts\/438\/revisions"}],"predecessor-version":[{"id":444,"href":"http:\/\/www.phithuongbatphu.com\/index.php\/wp-json\/wp\/v2\/posts\/438\/revisions\/444"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.phithuongbatphu.com\/index.php\/wp-json\/wp\/v2\/media\/440"}],"wp:attachment":[{"href":"http:\/\/www.phithuongbatphu.com\/index.php\/wp-json\/wp\/v2\/media?parent=438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.phithuongbatphu.com\/index.php\/wp-json\/wp\/v2\/categories?post=438"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.phithuongbatphu.com\/index.php\/wp-json\/wp\/v2\/tags?post=438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}